Moomoo Opens First Australian Retail Store, Bridging Digital Trading and In-Person Investor Education
In a move that bridges online trading with real-world investor engagement, moomoo has opened its first-ever Australian retail store in Sydney’s Chatswood district. The new location marks the first physical presence by a digital broker in Australia and underscores moomoo’s commitment to investor education, community building, and accessibility.
The store offers an immersive space for investors to explore moomoo’s platform through hands-on experiences, live tutorials, and personalised guidance from experts. Visitors can attend workshops, receive one-on-one app coaching, and participate in real-time product demonstrations — all designed to assist users of varying experience levels gain confidence in their investing journey.
“This step embodies the mission of moomoo Australia, which is to open the world of investing through creating community and offering accessible tools and education,” said Michael McCarthy, CEO of moomoo Australia and New Zealand. “The aim is to assist investors of all levels confidently take on the markets.”
Takeaway
Expanding Investor Access Through Physical Interaction
Located in Chatswood, north of Sydney’s CBD, the new store represents a milestone for moomoo, which launched in Australia just three years ago and has since become the country’s most-downloaded trading app in 2025, according to data.ai. The physical presence is designed to provide a space where users of digital platforms can connect directly with experts and strengthen their understanding of market dynamics.
“It’s the right time to show our commitment with a real-life presence that will assist our clients understand the challenges of trading and better use our powerful investing tools,” McCarthy said. The move reflects a toward blending technology-driven platforms with human support — a strategy increasingly appealing to investors navigating volatile global markets.
Visitors to the moomoo store can explore the platform’s AI-powered features, such as real-time analytics and , while engaging in community-led learning events. The initiative aims to fill the gap between digital convenience and personal guidance, allowing traders to gain confidence through interactive learning.
Takeaway
Moomoo’s Growing Presence and Regional Momentum
Moomoo Australia and New Zealand forms part of Futu Holdings, a Nasdaq-listed global fintech operating across eight markets. Its platform connects investors to over 26,000 shares and ETFs across Australia, the US, and Hong Kong, combining , news, and a vibrant trading community.
Backed by , moomoo continues to attract retail investors viewking transparent, data-driven insights and a supportive community ecosystem. The new Sydney store not only anchors the company’s Australian operations but also reflects moomoo’s strategy to expand its global footprint by creating localised hubs for education and engagement.
With in-person learning now complementing its digital presence, moomoo aims to empower a new generation of Australian investors — blending accessibility, technology, and education under one roof.
Takeaway
