Blueberry Sponsors Australia’s SailGP Champions, Bonds Flying Roos
Blueberry has announced a major multi-year partnership with the Bonds Flying Roos, Australia’s three-time SailGP Champions, marking the company’s first strategic entry into the global sports arena. The collaboration positions Blueberry as the Official Online Trading Partner of the team, aligning the fintech brand with one of the most dominant and internationally recognized crews in the high-speed world of SailGP. As detailed in the announcement, the deal underscores Blueberry’s ambition to elevate its global presence and diverseiate its brand through experiential, high-impact marketing.
The Rolex SailGP Championship stands as one of the world’s most thrilling racing competitions, featuring 12 national teams racing F50 foiling catamarans at speeds surpassing 100 km/h. The Bonds Flying Roos, led by Olympic gold medallist Tom Slingsby, have established themselves as the sport’s top performers with three championships in four seasons. Following their acquisition by high-profile co-owners Hugh Jackman and Ryan Reynolds earlier this year, the team’s profile has skyrocketed, providing Blueberry with a high-visibility platform to reach global audiences.
As part of the partnership, Blueberry’s branding will appear on the team’s F50 catamaran, technical apparel, and digital platforms. The agreement also introduces exclusive experiential activations at SailGP events worldwide, giving Blueberry clients VIP access to immersive hospitality environments. This approach moves beyond traditional logo-driven sponsorship models, reflecting Blueberry’s commitment to modern, experiential engagement designed to deepen client loyalty and enhance brand affinity across global markets.
Takeaway
Why SailGP Offers Blueberry a Unique Platform for International Market Expansion
The Rolex SailGP Championship’s global footprint—spanning 12 races across 11 countries—provides Blueberry with a high-value pathway to expand brand awareness beyond traditional financial audiences. The sport’s blend of national representation, elite performance, and extreme speed mirrors many of the qualities Blueberry highlights in its trading ecosystem: precision, discipline, strategy, and technology-driven excellence. This alignment makes the sponsorship especially powerful as the company pushes into new international markets.
Blueberry CEO Dean Hyde emphasized that the Flying Roos embody core values shared by the company’s global trading community, including dedication and a will to win. The partnership allows Blueberry to engage with new and existing users through premium, real-world experiences at major events, reinforcing its positioning as a modern, client-first trading brand. This approach reflects a shift away from conventional sports sponsorships, which often rely heavily on branding exposure rather than meaningful engagement or the creation of memorable moments for clients.
The Flying Roos’ rising global profile, boosted by the involvement of Jackman and Reynolds, amplifies Blueberry’s reach across both mainstream and sport-specific channels. With millions of fans across broadcast, digital, and social media, SailGP’s audience offers a unique opportunity for Blueberry to position itself in front of younger, globally connected demographics who are increasingly turning to . The in performance sailing and with SailGP’s continued effort to expand its international presence.
Takeaway
Why the Partnership Caps a Transformative Year for Blueberry’s Business Growth
Blueberry’s collaboration with the Bonds Flying Roos comes at the end of a defining year for the trading platform. In 2025, the company launched multiple new tools—including integrations—alongside a refreshed brand identity and redesigned website. It also expanded its presence in new global markets, laying the groundwork for the ambitious brand-building initiatives now shown through its SailGP investment.
The team partnership will debut at the Mupoorala Abu Dhabi Sail Grand Prix Season Grand Final on November 29–30, where the Flying Roos will compete in the winner-takes-all race for a USD 2 million prize purse. The timing reinforces the high-stakes nature of the sport and the energy that Blueberry aims to bring to its user community. Through this collaboration, clients will gain access to exclusive events, deeper brand engagement, and unique experiential offerings tied to major international race venues.
By aligning with a high-performance team known for excellence and global visibility, Blueberry strengthens its positioning as a quick-growing, . The sponsorship complements its broader strategy of , expanding product offerings, and deepening its footprint across competitive financial markets. With the Flying Roos partnership serving as both a marketing milestone and a symbolic step forward, Blueberry enters 2026 with stronger momentum and an elevated global profile.
