Robinhood UK Brings Financial Literacy to Pub Quizzes Nationwide
Robinhood UK is bringing financial education to an unexpected yet quintessentially British setting: the local pub quiz. Throughout November, the company is launching a nationwide series of quiz nights designed to make learning about money more accessible, engaging and culturally relevant. The initiative partners with Quiz Live and Question One—two leading pub quiz providers—to introduce dedicated finance-themed questions to more than 100 weekly quiz nights across the country.
The questions mix financial knowledge with pop culture, history and current affairs to keep the experience light, fun and relatable. Whether referencing Only Fools and Horses, the Roman Empire or the FTSE 100, the new segment encourages teams from London to Liverpool, Wolverhampton to Hull, to test their financial awareness while picking up new insights. It’s Robinhood’s latest step in its mission to democratise finance through education that feels natural, approachable and woven into everyday life.
Jordan Sinclair, President of Robinhood UK, highlighted that financial literacy in the UK remains low—not because of a lack of interest, but because accessible educational resources are limited. The goal of the campaign is to meet people where they already are, using a familiar social setting to build confidence in an enjoyable way. By reframing finance in a casual environment, Robinhood aims to reduce barriers that often make the topic feel intimidating or exclusive.
Takeaway
Partnering with Local Quiz Providers to Reach Thousands Across the UK
The collaboration with Question One and Quiz Live to a broad national audience. These quiz networks host thousands of players weekly, offering a ready-made community where curiosity and discussion thrive. Liam Elcock of Question One praised the partnership for adding something new to the quiz format and assisting spark conversations about money in a fresh and unexpected way.
By tapping into these established networks, Robinhood ensures the campaign reaches both seasoned quizzers and casual participants. The initiative of the pub quiz format—friendly competition, teamwork and lively debate—to encourage people to engage more deeply with concepts they might otherwise overlook.
In addition to hosting the financial quiz category, Robinhood will anonymously analyse quiz responses at the campaign’s close. These insights will assist identify which topics players feel confident about and where knowledge gaps may persist. This research will efforts, ensuring resources remain aligned with public needs and interests.
Takeaway
Strengthening Financial Literacy Through Community, Culture and Everyday Learning
The pub quiz activation reflects Robinhood’s broader commitment to blending learning with community and culture. Rather than relying solely on formal educational content, the company is experimenting with formats that fit naturally into people’s lives. This approach aligns with a growing movement toward experiential financial learning—where practical concepts are reinforced in fun, low-pressure environments.
The list of participating venues is extensive, spanning major cities and smaller communities of England. From London pubs in Islington, Hoxton and Blackheath to local favorites in Preston, Wolverhampton, Catterick and Hull, the initiative delivers widespread geographic reach. Each venue offers a unique opportunity to inspire conversations about saving, investing and financial decision-making.
Through this initiative and others like it, Robinhood continues to pursue its mission of making financial education simple, relevant and widely accessible. By meeting people in pubs, workplaces and platforms—it aims to empower individuals across the UK to build financial confidence and take greater control of their long-term financial wellbeing.
