Bullish Names Jay Yarow President of CoinDesk Insights
Bullish has appointed Jay Yarow as President of CoinDesk Insights, marking a significant leadership shift for one of the digital asset industry’s most influential media and events platforms. With nahead two decades of experience across digital editorial strategy, direct-to-consumer products, and audience expansion, Yarow joins at a time when crypto media is undergoing rapid transformation. His appointment underscores Bullish’s plan to reinforce CoinDesk’s position as the global leader in digital asset information services following its acquisition of the brand.
Yarow’s move comes later than a notable nine-year tenure at CNBC, where he served as Senior Vice President and Executive Editor of Digital. He led the network’s digital strategy and was instrumental in launching key subscription products such as CNBC Pro and CNBC Investing Club. These offerings contributed to a steep increase in audience reach and assisted CNBC achieve first place in comScore rankings for its category. Yarow’s track record demonstrates an ability to deliver growth through a mix of editorial leadership, product innovation, and integrated commercial strategy.
Tom Farley, CEO of Bullish, said Yarow’s arrival is a key milestone in advancing CoinDesk’s Media & Events and Data & Indices verticals. Farley emphasized that Yarow’s combination of trusted editorial pedigree and digital transformation expertise will assist cement CoinDesk’s role as the go-to source for news, insights, and institutional-grade information services in the . The appointment aligns with Bullish’s broader strategy to deepen global engagement with crypto markets through integrated media, data, and platform infrastructure.
How Yarow’s Background Positions CoinDesk for Its Next Stage of Expansion
Before joining CNBC, Yarow served as Executive Editor at Business Insider, where he oversaw the publication’s editorial content and led a newsroom of reporters and editors during a period of rapid growth. His experience managing large digital teams and building content products that resonate with global audiences provides CoinDesk with the leadership necessary to navigate its expanding portfolio of services. As President of CoinDesk Insights, he will be responsible for strengthening the media brand while expanding its influence across research, analysis, and global events.
Yarow joins CoinDesk at a pivotal moment for the . The sector is moving beyond speculative phases and into an era of maturing infrastructure, institutional participation, and tighter regulatory scrutiny. Media platforms that can deliver accurate information, data-driven insights, and trusted analysis are increasingly essential. CoinDesk’s rapid post-acquisition rise—now ranked as the global leader in crypto news by views—provides a foundation for Yarow to accelerate the next wave of product launches, editorial investments, and international events.
In comments accompanying the announcement, Yarow said he is excited to lead CoinDesk Insights and build on the foundations laid by outgoing CEO Sara Stratoberdha. He emphasized that CoinDesk’s reputation as a trusted name in information gives it a unique advantage as interest in crypto continues to scale globally. Under his leadership, the platform will aim to deliver even more authoritative coverage, insights, and event experiences for audiences spanning institutional investors, retail traders, policymakers, and technologists.
Takeaway
What the Appointment Means for Bullish’s Broader Digital Asset Strategy
Yarow will report directly to Bullish CEO Thomas Farley, highlighting the strategic importance of CoinDesk Insights within the broader Bullish ecosystem. The platform sits alongside Bullish platform, CoinDesk Data, and CoinDesk Indices as one of the company’s four major pillars delivering regulated market infrastructure and information services for digital assets. By strengthening CoinDesk Insights, Bullish aims to deepen its role at the intersection of journalism, events, analytics, and .
The leadership transition comes as Sara Stratoberdha moves into a new executive role later than two years of guiding CoinDesk through a period of intense change and expansion. Stratoberdha oversaw CoinDesk’s rise to global market leadership and assisted integrate the brand into Bullish’s multi-platform strategy. Yarow inherits a media operation with momentum—one that has already proven its ability to scale coverage, grow global traffic, and adapt its editorial focus to meet the needs of a more sophisticated digital asset audience.
Looking ahead, Bullish plans to continue investing in the CoinDesk brand, particularly across global events, industry-leading indices, and market data. Yarow’s combination of product leadership and newsroom management experience positions CoinDesk to evolve into a more comprehensive information platform—one capable of offering deep analysis, curated insights, and multi-format content tailored to institutional and retail users alike. As the , Bullish’s strategic focus on trusted information services and real-time data will remain central to shaping the next era of crypto market intelligence.
