He Yi Appointed Binance CO-CEO
Binance has appointed He Yi, one of its original co-founders and a major force in shaping the platform’s global presence, as its new Co-CEO. The decision marks one of the most pivotal leadership restructurings since Binance’s inception and reflects the company’s strategic shift toward stronger governance, regulatory maturity, and long-term operational stability.
He Yi has been central to Binance’s growth since 2017, managing branding, operations, ecosystem expansion, and community strategy. Her appointment to Co-CEO formalizes her long-standing influence while ensuring continuity between the platform’s founding vision and its new compliance-first direction. She will now work alongside CEO Richard Teng, a seasoned regulator who has led Binance’s global regulatory and policy integration efforts.
The move comes at a critical moment. Over the past two years, Binance has faced regulatory pressure in multiple jurisdictions — including the U.S., Europe, and Asia — prompting the platform to overhaul internal structures, exit certain markets, and ramp up compliance. By elevating He Yi, Binance signals that it intends to balance regulatory obligations with its core mission of driving global crypto adoption.
The new dual-leadership model is expected to divide responsibilities across two strategic pillars: Teng will continue spearheading regulatory, licensing, and policy initiatives, while He Yi will focus on ecosystem growth, product development, user experience, and global expansion. This division strengthens oversight while positioning Binance to adapt more rapidly to heightened scrutiny and shifting market dynamics.
Binance’s Push Toward Regulatory Maturity
Internally, the appointment is viewn as a stabilizing force. Binance employees have noted that He Yi’s leadership brings cultural alignment, operational continuity, and a deep understanding of user needs — all critical as the platform restructures for the next phase of industry growth. Her hands-on experience with community dynamics and regional markets allows Binance to refine user engagement and product strategy without compromising regulatory adherence.
Externally, the appointment has been well-received by industry analysts. Many view it as a sign that Binance is strengthening executive accountability and preparing for more institutional partnerships. As regulators worldwide impose stricter requirements on platform operations, the presence of two seasoned leaders — one regulatory-focused and one operations-focused — could assist Binance accelerate licensing efforts and rebuild trust with policymakers.
Binance is also preparing for broader institutional integration, including custody partnerships, global payments initiatives, and advanced trading products aimed at hedge funds and corporate treasuries. He Yi’s strategic oversight will be instrumental in ensuring that Binance continues innovating while maintaining the operational discipline required in the new regulatory era.
Her appointment also highlights the increasing visibility of women in top-tier crypto leadership roles — a shift many believe is necessary for the industry’s professionalization and long-term credibility.
As Binance enters a new chapter, He Yi’s leadership marks a defining moment in the platform’s evolution. With a strengthened executive structure, renewed regulatory focus, and a maturing global strategy, Binance aims to remain a dominant force in the rapidly evolving digital-asset landscape.
