Strive Establishes Board of Directors, Launches BTC Treasury Strategy
Strive, a digital asset and BTC treasury firm, has officially announced the establishment of its board of directors as part of a broader strategy to position itself at the forefront of institutional BTC adoption. The announcement coincides with the disclosure of its initial BTC holdings and the launch of a large-scale capital initiative, marking a pivotal moment in the company’s evolution.
New board members and leadership structure
The board will be chaired by Strive’s Chief Executive Officer Matt Cole, who also serves as CEO of the public entity ASST. Cole, who has been vocal about BTC’s role as a strategic asset, will guide the company alongside other senior executives, including Ben Pham (Chief Financial Officer), Logan Beirne (Chief Legal Officer), and Arshia Sarkhani (Chief Marketing Officer).
In addition to the executive team, Strive has appointed external directors with significant expertise in both finance and the digital asset sector. Among them are Shirish Jajodia, Pierre Rochard, Ben Werkman, James Lavish, and Avik Roy. The mix of internal leadership and outside industry veterans reflects Strive’s effort to balance corporate governance with domain-specific insights critical for navigating an emerging and volatile sector.
By assembling a board that combines traditional financial acumen with deep crypto knowledge, Strive aims to ensure its treasury model can withstand market turbulence while pursuing growth. The company also emphasized that this governance framework is intended to foster transparency, investor confidence, and strategic execution.
BTC holdings and financing plans
Alongside the board announcement, Strive disclosed that it has already acquired 69 BTC as part of its treasury strategy, underscoring its commitment to adopting BTC not only in principle but also in practice. While this initial holding is modest compared to established BTC-treasury companies, Strive signaled that it views this as the beginning of a much larger accumulation effort.
The company has launched a $750 million financing plan, which could expand to as much as $1.5 billion through the exercise of warrants. These funds are expected to be directed primarily toward BTC acquisition, positioning Strive as one of the emerging corporate players viewking to make digital assets a core part of balance sheet strategy. According to management, the financing structure is designed to provide flexibility and scalability, enabling the company to increase its holdings as market opportunities present themselves.
This financial roadmap follows shareholder approval of a merger earlier in September that consolidated Strive’s corporate structure and established a path for growth. By aligning governance, funding, and treasury operations, Strive aims to stand out in the growing cohort of publicly listed companies embracing BTC.
Industry implications and outlook
Strive’s entry into the corporate BTC treasury space comes at a time when more institutions are reconsidering digital assets in light of inflationary pressures, macroeconomic uncertainty, and shifting investor preferences. By positioning itself as both a steward of capital and an advocate for BTC adoption, the company is betting that long-term value creation will stem from disciplined accumulation of the asset.
Industry observers suggest that Strive’s dual strategy—building strong governance while deploying large-scale capital—could allow it to carve out a distinctive role in the sector. While the firm faces challenges from regulatory scrutiny and BTC’s inherent volatility, its leadership team and board composition provide a foundation for resilience.
As Strive begins its next phase, the establishment of its board and disclosure of BTC holdings signal its intent to play a meaningful role in shaping corporate adoption of digital assets. With significant funding in motion and a team of industry veterans at the helm, the company is positioning itself to compete with established names in the corporate BTC space, potentially accelerating the broader institutionalization of digital assets.
