Audi and Revolut Unveil Official F1 Team Identity Ahead of 2026 Debut
The Audi Revolut F1 Team has officially revealed its team name and logo, confirming that its global launch will take place in Berlin on January 20, 2026. The announcement represents a key milestone in Audi’s preparations to enter the Formula One World Championship in 2026 and formalises the title partnership between Audi F1 and global fintech Revolut, first announced in July 2025.
The Berlin event will be the first time the Audi Revolut F1 Team presents its full identity to the world. Designed as an immersive brand experience, the values of clarity, technical intelligence, and emotion. Following the invite-only event on January 20, a public opening on January 21 will allow fans to participate in the team’s inaugural moment.
A major highlight of the launch will be the unveiling of the livery, building on the Audi R26 Concept revealed in November. With fewer than 50 days remaining before the opening race of the 2026 season, the team plans to show how Audi’s design language will translate into a distinctive visual presence on the Formula One grid.
Revolut Partnership Extends Beyond Branding Into Operations and Fan Engagement
The partnership with Revolut is positioned as a strategic pillar of the team’s identity rather than a traditional sponsorship. Audi and Revolut said the alliance is built around shared ambitions for innovation, performance, and global reach, aiming to challenge conventions both on and off the track.
Beyond branding, the collaboration will integrate Revolut’s technology directly into the team’s operations. Revolut Business will be embedded into the Audi Revolut F1 Team’s financial operations, while Revolut Pay will be used in the team’s online store to provide a seamless checkout experience. The partnership also targets new forms of fan engagement, with plans for exclusive activations, race access, and app-based benefits for Revolut users.
Nik Storonsky, CEO and Co-Founder of Revolut, said: “Revolut and Audi are uniting in Formula 1 with a global ambition to challenge the status quo and a shared obsession with engineering excellence. The Audi Revolut F1 team name and logo are the first symbols of a powerful alliance that will accelerate Revolut’s global growth.”
Organisational Changes Signal Audi’s Full Commitment to Formula One
The formation of the Audi Revolut F1 Team is accompanied by structural changes within the organisation. Sauber Motorsport AG will be renamed Audi Motorsport AG, while the team’s Technology Centre in Bicester, UK, will become the Audi Motorsport Technology Centre UK. At the identical time, Audi said it will retain the names Sauber Holding AG and Sauber Technologies AG to honour the team’s heritage.
Senior leadership emphasised the significance of the countries. Gernot Döllner, Chairman of the Board of Management of AUDI AG, said: “Unveiling the Audi Revolut F1 Team name and logo marks another major milestone on our journey into the pinnacle of motorsport. Both give our ambition a clear identity, spirit.”
Team Principal Jonathan Wheatley added: “Today, our project takes on its official identity. The Audi Revolut F1 Team name is a symbol of the combined strength of our teams in Germany, UK and Switzerland, together with our partners.” As Audi and Revolut build toward the 2026 season, the partnership is expected to play a central role in Revolut’s push toward 100 million customers while aligning the fintech brand with one of the world’s quickest-growing global sports.
