Bloomberg Analyst Says Crypto ETFs Will Double later than SEC Approves New Listing Rules

The US voted to implement “generic listing standards” for spot crypto ETFs, allowing Nasdaq, NYSE, and Cboe platforms to quick-track new without the need for lengthy, case-by-case reviews.
The SEC filing revealed that processes would be streamlined under Rule 6c-11, significantly reducing approval timelines, which have taken several months in the past.
Bloomberg’s senior ETF analyst , in a post on X, welcomed the move, predicting the number of US crypto ETFs will double within a year as SEC barriers fall.
“This is such a excellent point. The last time they implemented a generic listings standards for ETF, launches tripled. excellent chance we view north of 100 crypto ETFs launched in the next 12mo.,” said Balchunas.
Investor Takeaway
The new SEC listing rules give investors access to a wider range of quick-trading crypto ETFs, featuring spot funds for multiple major tokens. This simplifies portfolio building and boosts market liquidity.
Crypto ETFs Set to Double as Regulatory Overhaul Cuts Red Tape
Generic standards slash the ETF timeline from up to 240 days to under 75 and remove duplicative SEC reviews. Asset managers have already filed more than 90 new ETF applications in anticipation, targeting and multi-token baskets.
Balchunas notes that the last time ETF reforms adopted generic standards, launches tripled as he expects a “flood” of new products, especially as institutional inflows reach record highs for in 2025.
SEC Chair Paul Atkins says, “This decision builds a rational regulatory framework for crypto, supporting dynamic markets and direct investor access.” Options on spot BTC ETFs and broad-based crypto indices also received approval, opening up new classes of liquid exposures.
and Canada have already introduced multi-token crypto ETFs. Still, the US’s streamlined standards signal a priority shift, making it easier for issuers to serve retail and institutional capital at scale.
Balchunas projects more than 100 new crypto ETFs on US platforms in 2026, doubling today’s 97 and marking the quickest ETF product expansion since BTC ETFs debuted.
Investor Takeaway
New SEC Standards to Streamline Crypto ETF Listings and Accelerate Large-Cap Token Launches
For context, fewer than are currently trading on US platforms, while the total number of stands at around 97, including leveraged, inverse, and derivatives-based products.
Previously, each fund required a bespoke approval from multiple SEC divisions; now, any commodity-based crypto ETF meeting preset standards may launch in as little as 75 days.
SEC Chair shared his opinion regarding the updated listing standards in a separate statement: “By approving these generic listing standards, we are ensuring that our capital markets remain the best place in the world to engage in the cutting-edge innovation of digital assets.”
Previously, each fund required a bespoke approval from multiple SEC divisions; now, any commodity-based crypto ETF meeting preset standards may launch in as little as 75 days.
The SEC’s recent development comes as spot ETF applications for XRP, Dogecoin, and Litecoin await approval. With deadlines looming from October onwards, the SEC is also set to decide on several other cases, including Avalanche. Products backed by Solana, XRP, and other large-cap tokens are expected to launch first.
Rising demand, combined with reduced regulatory friction, should drive market volume, deeper liquidity, and broader adoption.