Phemex Launches 24/7 TradFi Futures Trading With Zero-Fee Promotion
Phemex has announced the launch of Phemex TradFi, a new futures trading offering that enables users to trade traditional financial assets including stocks and precious metals on a 24/7 basis. The rollout marks a strategic expansion for the crypto platform into multi-market derivatives, positioning Phemex as an all-in-one trading hub where users can manage exposure to both digital and traditional assets within a single USDT-settled futures framework.
The company said the TradFi product will initially focus on stock futures and precious metals, with futures linked to commodities, foreign platform, and global indices planned for later phases. The move reflects a broader trend among crypto platforms viewking to capture demand for around-the-clock through tokenized or synthetic derivatives structures.
To drive ahead adoption, Phemex is launching a three-month 0-Fee TradFi Futures Carnival begining February 6, alongside a $100,000 incentive pool and a first-trade protection mechanism designed to reimburse eligible users if their first TradFi futures trade results in a loss.
Phemex expands into multi-market derivatives under USDT settlement
Phemex said its new TradFi futures suite allows users to access traditional assets without leaving the platform ecosystem. By offering these instruments through a USDT-settled futures structure, the platform aims to deliver unified collateral management and consistent settlement mechanics across both crypto and non-crypto markets.
The company positioned the product as a answer for traders viewking continuity across asset classes, removing the need to maintain separate brokerage accounts, funding systems, or market access tools. The approach mirrors a growing platform strategy: bringing traditional market exposure into crypto-native trading environments where margining and leverage frameworks are already established.
Phemex also highlighted that TradFi futures can continue price discovery outside standard equity platform hours, allowing traders to respond to macro events as they unfold during nights, weekends, or market closures. This is a key tradeing point for crypto platforms targeting traders who have become accustomed to .
Unlike traditional spot equity markets, which operate under fixed platform sessions, futures structures can reflect pricing adjustments even when underlying platforms are closed. Phemex is effectively packaging this functionality into a retail-accessible format that aligns with the 24/7 expectations of crypto traders.
Takeaway
Zero-fee carnival and incentives aim to build liquidity in new markets
To support the TradFi launch, Phemex announced a three-month zero-fee promotion beginning February 6, applying to stock futures trading. The company said the campaign is designed to encourage adoption while building liquidity and participation in the new product segment.
In addition to the fee holiday, Phemex is introducing a $100,000 incentive pool targeted at structured and risk-aware participation, indicating the platform is attempting to attract more active and systematic futures traders rather than purely speculative retail flow.
Phemex also introduced a first-trade protection mechanism, offering eligible users reimbursement in trading bonus if their first TradFi futures trade results in a loss. Such mechanisms are increasingly used by platforms to reduce perceived risk for new product onboarding and accelerate first-time conversion.
In futures markets, liquidity depth is essential, as spreads, slippage, and order execution quality can rapidly deteriorate if market-making participation is limited. Incentive programs often function less as marketing and more as liquidity engineering, particularly during the ahead stages of a new derivatives rollout.
Takeaway
Platform emphasizes maker-taker pricing and risk-aware trading tools
Phemex said TradFi futures trading will operate under transparent maker-taker pricing rather than spread-based execution. The firm positioned this as a more straightforward cost model for futures traders, particularly those executing larger or higher-frequency strategies.
The platform also stated that users will be able to trade crypto and traditional futures side by side, applying strategy-driven tools to manage risk systematically. This signals an attempt to appeal to traders who use futures not only for speculation but also for hedging and .
Phemex also confirmed that copy trading support for TradFi futures is planned, extending its strategy trading ecosystem into traditional markets. Copy trading has become a major retention and monetization tool for platforms, and expanding it into TradFi-linked derivatives could create a new engagement channel for retail traders viewking exposure to equities and metals without direct discretionary decision-making.
By blending futures infrastructure with copy trading, Phemex appears to be positioning itself to capture both active derivatives traders and less sophisticated retail users who want simplified access to multi-asset markets.
Takeaway
CEO frames launch as shift toward always-on global trading infrastructure
Federico Variola, CEO of Phemex, said the TradFi initiative is designed to reflect how markets are increasingly interconnected and no longer constrained by traditional trading sessions.
“As markets become more connected and operate beyond fixed sessions, platforms need to evolve with them,” Variola said. “Our goal with Phemex TradFi is not to replicate traditional markets, but to rethink how they are accessed — bringing continuous availability, unified settlement, and risk-aware tools into a single trading environment that reflects how traders actually operate today.”
The statement positions Phemex TradFi as a re-architecture of market access rather than a simple product listing expansion. It also reflects the growing narrative among crypto platforms that always-on trading is not a novelty but an emerging expectation for global markets.
As more platforms attempt to merge digital and traditional trading environments, the winners are likely to be those that can provide consistent execution, reliable pricing, and regulatory clarity while maintaining the frictionless settlement experience that stablecoin-based trading environments enable.
Takeaway
Phemex positions TradFi futures as next phase of platform evolution
The launch reflects Phemex’s broader strategy to evolve beyond a crypto-native platform into a multi-asset derivatives platform. Founded in 2019, the company said it serves more than 10 million traders globally and offers , copy trading, and wealth management products.
By adding TradFi futures, Phemex is aligning with a growing wave of crypto platforms integrating traditional asset exposure into stablecoin-based derivatives environments. This trend has accelerated in 2026 as platforms compete to offer users diversified trading opportunities without requiring capital movement into traditional broker-dealer systems.
Phemex said additional asset classes will be introduced in future phases, including commodities, FX, and global indices, suggesting the platform is aiming for a comprehensive multi-market futures hub.
If successful, Phemex TradFi could strengthen the platform’s appeal to traders viewking broader diversification, while reinforcing the broader industry shift toward hybrid trading ecosystems that merge under one operational roof.
