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Nasdaq Backs Juniper Square to Advance Private Markets Technology

Nasdaq

Juniper Square, a leading fund operations partner serving more than 2,000 private markets general partners (GPs), has announced a strategic investment from Nasdaq Ventures. The partnership will accelerate innovation in private markets technology and develop integrated data and liquidity answers for fund managers. The announcement follows Juniper Square’s $130 million Series D financing closed in June 2025.

Takeaway: Nasdaq Ventures’ backing underscores growing institutional interest in scaling private market infrastructure.

Driving Efficiency and Transparency

For over a decade, Juniper Square has focused on assisting private fund managers raise and manage capital more efficiently. By integrating Nasdaq’s data expertise with Juniper Square’s purpose-built software, the partnership aims to provide fund , fundraising performance, and liquidity options.

Alex Robinson, CEO and Co-Founder at Juniper Square, said: “Nasdaq shares our vision for more efficient and transparent private markets. Together, we can combine world-class data with purpose-built software to deliver the go-to capital.”

Takeaway: The collaboration will merge Juniper Square’s GP-focused tools with Nasdaq’s data infrastructure, enhancing transparency across private markets.

Responding to a Generational Shift in Private Markets

Private market investment has been expanding at a rapid pace, creating demand for technology that improves efficiency and reduces friction in capital raising and fund operations. Nasdaq and Juniper Square will explore innovations in data integration, secondaries, and liquidity tools designed to meet these new demands.

Gary Offner, Senior Vice President and Head of Nasdaq Ventures, emphasized: “Private markets are experiencing a generational shift and real-time, data-driven insights are becoming essential to how firms raise and deploy capital. Juniper Square provides an innovative platform to support fund operations for GPs, and we’re proud to invest in their vision.”

Takeaway: The rise of private markets requires data-driven answers, and Nasdaq’s involvement signals a broader industry transformation.

Building Toward Liquidity and Secondary Markets

Liquidity has long been one of the largegest challenges in private markets. Juniper Square and Nasdaq plan to collaborate on innovations in secondaries, exploring ways to increase . By , the goal is to make private market investments more dynamic and liquid.

Takeaway: The initiative highlights secondaries as a priority, reflecting growing investor appetite for flexible exit options in private markets.

Accelerating AI and Technology Integration

Juniper Square has already been investing in artificial intelligence and automation to streamline fund administration. With Nasdaq’s backing, the company intends to , creating industry-specific infrastructure designed to support GPs in scaling their operations with greater speed and accuracy.

This aligns with broader trends in fintech, where AI is increasingly applied to fund management, investor reporting, and operational workflows.

Takeaway: The investment will assist Juniper Square accelerate AI-powered answers that automate fund operations and investor reporting.

Positioning for the Future of Private Markets

With over 2,000 GP clients already on its platform, Juniper Square is positioned as a critical enabler of private capital operations. The partnership with Nasdaq Ventures marks a significant step in building technology that aligns with the needs of a rapidly expanding global asset class.

The collaboration underscores the belief that private markets are on the verge of a structural transformation, where data, technology, and liquidity tools will play a defining role in shaping how capital is raised and deployed.

Takeaway: Juniper Square’s partnership with Nasdaq Ventures represents a major step in reshaping how private capital is raised, managed, and ultimately traded.

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