Wise Rolls Out Pix Key Feature for Faster, Direct Transfers in Brazil
Wise, the global fintech company best known for its international money transfers, has enhanced its offering for Brazilian customers with a key update: the integration of Pix key functionality directly within its app. This move is part of Wise’s broader strategy to make cross-border payments quicker and more seamless, capitalizing on Brazil’s widely used instant payment system, Pix.
Since launching in Brazil, Wise has received considerable demand for more streamlined ways to add money using Pix, which has rapidly become the go-to method for both personal and business transactions in the country. With the new update, Wise is taking its service one step further, allowing customers to link their Pix keys directly to their Wise account. This update eliminates the need for users to manually enter codes or navigate multiple steps to add Brazilian reais into their accounts. Now, customers can simply use their Pix key to accounts, with the funds arriving instantly in their Wise accounts and ready for use.
Among the newly added features, Wise is offering several key improvements. First, users can now register their Pix key—whether it’s linked to a CPF (individual taxpayer registration), CNPJ (company identification), phone number, email, or a randomly generated key—directly in the Wise app. This makes transferring money into a Wise account quicker and more efficient, as users no longer need to go through the previous process of selecting ‘add Brazilian reais’ and waiting for a verification code.
In addition to making transfers easier, Wise is also enabling users to receive funds directly via Pix. By sharing their Pix key, customers can now receive transfers into their Wise accounts from anyone, a feature that many users have requested. The update also allows customers to make payments directly through Pix, whether by sending money from their Brazilian real balance to any Pix key, scanning a QR code, or using the copy-and-paste function to complete the transaction from within the Wise app.
For those who prefer not to link their Pix key with Wise, the company is still offering the option to use traditional account details, allowing users the flexibility to choose how they .
The Pix system has become an essential tool for Brazilians, with millions relying on it for quick, low-cost payments. Wise’s integration of this technology aims to streamline financial transactions for Brazilian users, further establishing the company’s . The integration also aligns with Wise’s broader goal of simplifying the complexities of international finance by leveraging local payment methods in key regions.
This announcement follows a recent development where Upwork selected Wise Platform as its infrastructure partner to improve international payment options for freelancers. The partnership allows freelancers in regions like South America, Asia-Pacific, and Europe to withdraw their earnings quicker and more efficiently through Wise’s cross-border payment network. This move signals Wise’s ongoing efforts to expand its reach beyond personal transfers, extending its services to workers.
With these updates, Wise is strengthening its position in Brazil, where Pix has reshaped the payments landscape, and . By enhancing its service offerings in a market where real-time payments are now the norm, Wise continues to set itself apart as a key player in the global payments space.
