MetaMask Unveils $30 Million Rewards Program Set for October Launch
MetaMask, the world’s leading Web3 wallet, has officially announced the launch of its long-awaited Rewards program, scheduled to go live by the end of October 2025. The move represents a major expansion of MetaMask’s ecosystem as it pushes into trading and on-chain engagement, with a strong focus on rewarding loyal users and driving decentralized finance (DeFi) activity.
The new MetaMask Rewards program will allocate roughly $30 million in incentives for its first season, distributed primarily in LINEA tokens. The campaign aims to encourage on-chain participation across MetaMask’s growing network, offering rewards to active users who interact with decentralized applications, perform swaps, or engage in other eligible activities. According to MetaMask’s October 8 announcement, the initiative forms part of a larger roadmap to strengthen the connection between users, developers, and DeFi protocols through meaningful rewards.
Expanding MetaMask’s DeFi capabilities
The introduction of MetaMask Rewards comes alongside several product upgrades designed to turn the wallet into a complete decentralized finance hub. Consensys, MetaMask’s parent company, has confirmed upcoming features including perpetuals (perps) trading directly within the wallet and integration with Polymarket, the decentralized prediction market platform. These additions will allow users to trade futures, speculate on global events, and manage digital assets all within a single interface.
By pairing these innovations with its rewards program, MetaMask is reinforcing its position as a gateway for both new and experienced DeFi users. The wallet currently serves tens of millions of active accounts, and the integration of rewards-based incentives is expected to increase engagement across multiple blockchain ecosystems, including LINEA, ETH, and other compatible networks.
Driving long-term user engagement in Web3
MetaMask’s strategy signals a clear shift toward long-term user retention and community-driven value creation. Instead of simply attracting new wallet downloads, the platform is aiming to build an active and loyal user base through recurring incentives. Industry experts have described the Rewards campaign as a potential benchmark for Web3 loyalty programs, especially as competing platforms prepare similar engagement-based initiatives.
While MetaMask has yet to release specific eligibility rules, the company has indicated that the rollout will include both regional and activity-based requirements. Users are expected to qualify based on their interaction frequency, transaction volume, and participation within supported networks. Full details of claim processes and timelines will be announced in the coming weeks, ahead of the program’s official begin date in late October.
Analysts anticipate the initiative will significantly boost on-chain activity, particularly on the LINEA network, which has been at the core of Consensys’ scaling efforts. The campaign could also set a precedent for how decentralized wallets incentivize engagement without relying on speculative airdrops or short-term token campaigns.
MetaMask’s expansion into perps trading and DeFi rewards demonstrates its intent to remain at the forefront of the decentralized finance movement. By merging trading functionality, prediction markets, and on-chain incentives into a unified user experience, MetaMask is positioning itself as a leader in the next phase of Web3 adoption.
Further updates, including eligibility snapshots and reward distribution details, are expected before the end of October 2025, as MetaMask prepares to roll out one of the most anticipated ecosystem reward programs of the year.
