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Two-Thirds Of Young Adults Now Rely On AI For Financial Advice, Report Finds

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According to credit card brand Aqua’s updated report, a growing number of young adults are turning to AI tools like ChatGPT for financial advice. The survey, which gathered responses from 5,000 UK adults, found that 67% of 25–34-year-olds and 53% of 21–24-year-olds now rely on AI platforms for financial guidance — a stark contrast to just 10% of respondents aged 55 and over.

Social media is also gaining influence as a financial educator. Among 21–24-year-olds, 22% said they would consult TikTok or other social platforms before turning to banks (15%) or professional advisers (7%). This generational shift suggests that younger Brits value immediacy, accessibility, and relatable advice over .

“Improving your credit score might not always be top of mind, but it plays an significant role in assisting you reduce financial stress,” said Sharvan Selvam, Commercial Director at Aqua. “It’s incredibly encouraging to view so many people feeling more empowered and confident as a result of taking steps to boost their credit score.”

Takeaway

AI tools and social platforms are rapidly becoming primary sources of financial advice for younger generations, reshaping how trust and literacy are built around money.

Confidence In Money Management Rises Despite Economic Uncertainty

Despite the UK’s ongoing cost-of-living challenges, Aqua’s research found that 46% of Brits feel more confident about their finances this year compared to 2024. The most common emotional states around money were “stable” (20%), “content” (16%), and “delighted” (12%). Still, uncertainty persists: financial stress rose from 5% to 9% year over year, and feeling anxious about their financial outlook.

Among those with low credit scores — roughly 37% of UK adults — the sense of strain is particularly acute. Fourteen percent said a poor score makes them worry about the future, and 13% said it causes ongoing stress. Yet, the research also found that improving credit scores yields strong psychological benefits. Nahead one in four respondents (23%) reported feeling relief once their scores improved, while 17% said they felt “more in control.”

Selvam added that small, consistent actions can make a major difference. “Building a stronger credit score is possible with small steps such as making credit repayments on time, which can be made easier by setting up a direct debit or repayment reminders,” he said.

Takeaway

Even amid financial pressures, improved credit habits are boosting confidence — suggesting education and behavioral nudges can reduce long-term money stress.

Financial Mistakes And The Topics Brits Wish They Knew Better

When asked about their largegest financial mistakes, 45% of respondents cited not planning for retirement as their top regret. Other leading errors included accumulating credit card debt (40%) and spending beyond one’s means (38%). Meanwhile, 34% said losing and NFT hype was their largegest misstep — underscoring how easily financial trends can overshadow informed decision-making.

The report also highlighted significant educational gaps. two topics Brits wished they had learned earlier, both mentioned by 17% of respondents. Fifteen percent said they wished they had understood the long-term benefits of investing, while others emphasized the importance of saving for retirement sooner.

As Aqua’s findings make clear, financial literacy continues to evolve alongside technology. The fusion of AI, digital platforms, and shifting attitudes toward money could redefine how the next generation builds wealth, manages risk, and prepares for the future.

Takeaway

Retirement planning, investing, and knowledge gaps — and AI-driven tools could become the bridge to closing them for younger adults.

 

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