The Surprising Number of Women Investing in Cryptocurrency

KEY TAKEAWAYS

• Women now make up 26% of global crypto investors, a major shift toward gender diversity in digital finance.
  
• Millennial and Gen Z women are driving adoption, using social media and online education platforms to learn and invest.
  
• BTC and ETH remain the most owned, but diversification into altcoins and meme coins is increasing.
  
• Women generally prefer long-term, stable investment strategies over high-frequency or speculative trading.
  
• Key challenges include bias, underrepresentation, financial literacy gaps, and limited access to venture funding.

The cryptocurrency market, often perceived as a male-dominated space, is witnessing a remarkable and surprising shift: a rapidly growing number of women are embracing digital assets as investors. In 2025, women represent approximately 26% of , a figure that has been rising steadily over recent years. 

This surge is not only changing the gender dynamics within the crypto community but also contributing to more diversified investment strategies and broader participation in the burgeoning digital economy. The reasons behind this new wave of female crypto investors, their investment behaviors, and the challenges they face paint a complex picture of opportunity, empowerment, and ongoing gender gaps.

Women’s Growing Presence in Crypto Investment

According to recent statistics, women now make up about a quarter of all cryptocurrency investors globally. This is a notable increase in a field where men have historically held the vast majority of ownership. Women’s crypto ownership grew by 16% year-over-year worldwide, with some regions, such as Africa, experiencing growth in female crypto adoption by as much as 20% in the past year alone. 

Reports from industry conferences and initiatives revealed gatherings such as the BTC 2025 Women’s Brunch, which drew over 500 women leaders and supporters to promote female leadership in crypto, and programs aimed at onboarding millions of African women into Web3 by 2030, highlighting the momentum behind this trend.

The rise of female investors is most pronounced among younger women, particularly those aged 25 to 35, who now constitute the largest segment of female crypto investors.

In India, for example, the Indian crypto platform Mudrex reported a tenfold increase in women investors between 2024 and 2025, with over half of female investors falling into this age range. Gen Z women investors, aged 18 to 24, are also gaining ground, showing growing interest influenced by social media and online crypto communities.

Investment Preferences and Behavior

Women investors tend to favor long-term, stable investment strategies in cryptocurrency. BTC and ETH remain the most popular choices among female investors. However, trending tokens such as Ripple (XRP), Litecoin, Solana, and even meme coins like Dogecoin, Shiba Inu, and are increasingly gaining traction. 

Many women prefer trading individual coins, with a sizable number also investing in curated baskets or Coin Sets designed to diversify portfolios with themed tokens. This measured approach contrasts with men, who are often more engaged in higher-frequency trading and exploring a broader array of and decentralized finance (DeFi) tools.

Additionally, female investors are more deliberate in their decision-making process. Approximately 62% of women discuss their financial choices with family and social circles before investing, while 38% make independent decisions. They tend to hold assets longer and are less likely to react impulsively to market volatility, demonstrating patience and a strategic mindset that aligns with long-term wealth growth goals.

Barriers and Challenges

Despite these positive trends, women in crypto still face significant barriers. Around 60% of women report experiencing bias or exclusion in crypto communities, and many feel underrepresented or underestimated. 

A lack of financial literacy and technological confidence remains one of the largegest obstacles preventing more women from entering the crypto space. Women often score lower on crypto-related financial literacy quizzes compared to men and express less confidence in managing .

Other challenges include financial constraints, concerns about investment security, and cultural norms that regard crypto as a male domain. Women also receive disproportionately less funding for crypto beginups and hold fewer leadership roles in the blockchain industry. 

For instance, only 6% of crypto CEOs are women, and female-led beginups receive just 10% of . These systemic issues contribute to a sluggisher pace of gender parity despite increasing interest and engagement.

Regional and Demographic Trends

Geographically, female crypto ownership varies widely. While the gender gap in North America and Europe remains relatively wide, with women making up only about 8% of crypto owners in the U.S., regions like Africa and Asia show much quicker growth and closer parity. African women, in particular, represent one of the quickest-growing groups of crypto investors, driven by financial inclusion initiatives and mobile-first fintech infrastructure.

Age demographics reveal that Millennials and Gen Z women are leading the wave, especially in urban areas where educational resources and technological access are better. Younger women often learn about crypto through social media platforms like TikTok and YouTube, which serve as powerful tools for financial education and community building. This contrasts with older generations, who remain underrepresented regardless of gender.

Positive Impact of Education and Female-Focused Initiatives

Education is key to increasing women’s participation in crypto. Programs such as Crypto Chicks and SheFi have expanded dramatically in recent years, recording 100–150% growth in membership. These platforms offer tailored learning experiences that address women’s unique concerns and preferences, emphasizing community support and hands-on involvement over solo learning approaches.

Mentorship and visibility of female role models are also crucial. Female financial influencers and women-led crypto beginups assist close the knowledge gap and inspire confidence among newcomers. Universities and NGOs are integrating crypto literacy into finance courses targeted at women to foster ahead engagement.

In tandem, women-centric blockchain incubators and networking events are gaining traction globally, from Asia to South America, creating spaces where women can thrive as investors, developers, and leaders.

Women’s Influence Beyond Investing

Women’s impact in crypto extends beyond investment. Female participation in NFT creation and collection, although still behind men, is growing. Women creators are using NFTs to promote gender equality and access new funding channels. However, fewer women engage in DeFi activities, reflecting persistent gender gaps in certain market segments.

Leadership roles held by women in crypto remain limited, yet are increasing in visibility. Events and initiatives that highlight top female crypto investors and entrepreneurs assist shift cultural perceptions and encourage more women to pursue careers and leadership positions within the ecosystem.

Breaking Barriers: How Women Are Redefining the Future of Crypto

The rising number of women investing in cryptocurrency is a game-changer for the industry’s diversity and long-term growth. As educational initiatives expand and cultural norms evolve, the gender gap in crypto investment and leadership is expected to narrow further in the next decade. The trajectory points toward more women gaining access to, understanding of, and influence in the digital asset space.

Greater female participation can improve product innovation, enhance community governance, and promote financial inclusion globally, especially for women in underbanked regions. While challenges persist, the momentum behind women entering the crypto market signals a stronger, fairer future for the entire blockchain ecosystem.

FAQ

Why are more women investing in cryptocurrency in 2025?
Greater financial independence, accessible crypto education, and inclusive fintech platforms have encouraged more women to explore crypto as a wealth-building tool.

What percentage of crypto investors are women today?
Women now represent roughly 26% of global cryptocurrency investors, up significantly from previous years,  a record high in the industry.

Which age group of women leads crypto adoption?
Women aged 25–35 form the largest segment of female crypto investors, followed closely by Gen Z women aged 18–24, driven by online financial communities.

What cryptocurrencies are most popular among women?
BTC and ETH remain top picks, but women are increasingly diversifying into Solana, XRP, and meme coins like Dogecoin and Shiba Inu.

How do women’s investment styles differ from men’s?
Women are more likely to invest long-term, hold assets through volatility, and consult trusted peers before major financial decisions.

What barriers still exist for women in crypto?
Challenges include financial literacy gaps, underrepresentation, limited access to funding, and cultural biases that label crypto as a male domain.