FF Podcast: Brokeree’s Victor Ivanov on Prop Trading And Broker Integrations
The latest episode of the FF Podcast, hosted by FinanceFeeds Editor-in-Chief Nikolai Isayev, features an in-depth conversation with , Regional Head of Business Development (EMEA) at Brokeree answers. Ivanov brings his front-line experience in brokerage technology to the table, reflecting on partnerships, integrations, prop trading, and the values that guide Brokeree’s strategy in global markets.
, headquartered in Estonia, is a well-known provider of turnkey technologies for brokers, with a portfolio that includes copy trading, PAMM systems, liquidity bridges, and risk management tools. The company is recognized for enabling brokers to expand services on MetaTrader, and other trading platforms while emphasizing flexibility, integration, and customer-focused innovation. Over the years, Brokeree has positioned itself as both a product provider and a trusted long-term partner to brokers worldwide.
The conversation in this episode moved from defining what makes a partnership diverse from an integration to exploring why quality standards matter, how prop trading is maturing, and what risks and opportunities lie ahead. Ivanov also shed light on Brokeree’s upcoming developments, including new APIs, and offered a human perspective on his experience living and working in Cyprus. Together, these insights deliver a comprehensive look at the challenges and opportunities shaping the brokerage industry today.
Partnerships Versus Integrations
Ivanov began by clarifying the difference between partnerships and integrations, a distinction that can often be blurred in the industry. “You cannot integrate with any partner,” he said. “Partners can be introducers or consulting agents who suggest to brokers how to do their operations. That’s where they can bring them to you as potential clients.”
For Ivanov, integrations are a specific type of partnership — one that is technical, precise, and heavily driven by client needs. “Integration is a partnership with tech providers, where your technologies can work together as one,” he explained. In Brokeree’s case, almost all integrations originate from direct demand from brokers who want a consolidated environment for their clients.
This approach reflects a wider market shift. Brokers are no longer satisfied with fragmented services; they want platforms where all features are tightly connected. Ivanov’s perspective makes clear that integrations are not just backend tasks but strategic moves that can determine a broker’s competitiveness.
The Importance Of Quality In Integrations
The conversation then turned to the quality of integrations, an area where Ivanov was candid about the challenges. He noted that many integrations are rushed or incomplete. “Sometimes the integration was done based on the specific request of the client. So not all the features are presented,” he said. This partial delivery creates confusion and dissatisfaction among end users.
“People don’t really care who to blame. They just want copy trading to work integrated into the platform,” Ivanov emphasized. This comment highlights a universal reality: for traders, the backend story does not matter; the functionality does. Poorly executed integrations can damage trust and credibility for both brokers and their providers.
To address this, Brokeree is working on a certification program to raise standards. “It’s not going to be mandatory, but it will give providers some benefits if the integration is certified,” Ivanov explained. By setting benchmarks, Brokeree hopes to encourage more complete and reliable integrations across the industry.
The Rise And Maturation Of Prop Trading
Prop trading was another focal point of the discussion. Ivanov recalled the ahead surge of interest in 2024 as a kind of “wild west” phase. “There was a wild west stage when lots of companies just tried it, begined, and then closed down later than several months,” he said. That chaotic stage may now be behind the industry, but the appetite for prop trading remains strong.
Today, Ivanov views prop trading evolving into a more stable and broker-driven service. “The interest still exists, but it has changed a bit. Companies now are interested in adding this kind of answer and offering it to the clients on the side,” he explained. For Brokeree, the target audience is established brokers who want to add prop offerings as an extra service rather than launching standalone firms.
But Ivanov was quick to point out the complexity behind these answers. “When we talk about Prop, I believe the proper integration there is very significant,” he stressed. Prop trading requires payments, evaluation processes, and performance tracking — all of which demand robust and seamless integrations to work properly.
Risk, Transparency, And Trust
Ivanov repeatedly emphasized the importance of recognizing and managing risks. “The main risk here, like the first risk, is to underestimate it and to probably invest more than the general integration can bring you,” he warned. Brokers often face hidden costs, delays, and overlapping features that can disrupt operations if not properly planned.
Equally central to Ivanov’s philosophy is transparency. “The trust and honesty is in our DNA. It’s one of our core values, the integrity, we call it,” he said. Brokeree is upfront with clients about the challenges of integration, ensuring expectations are realistic. This commitment to transparency builds long-term trust rather than short-term transactions.
Ivanov also insisted on the value of personal interaction. “Nothing can replace, for me, at least one meeting with a client or partner live,” he said. In his view, digital communication is powerful but incomplete without the clarity and depth that face-to-face conversations provide.
Preparing For The Future
Looking ahead, Ivanov outlined how Brokeree is preparing for regulatory and technological shifts. Among key processes is an adaptionto MetaTrader’s upcoming restrictions on certain .NET plugins, which have prompted Brokeree to adjust parts of its product line to fully align with new requirements These updates are essential to ensure that brokers remain compliant and competitive.
At the identical time, Ivanov revealed a significant new development. “We are finishing the development of the API between our major products, like copy trading and PAMM, to trading platforms. Now it’s possible to integrate our products into your own trading platform by yourself,” he said. This API will give brokers greater control, reduce reliance on external providers, and open doors for innovative use cases.
Ivanov also hinted at largeger announcements to come. While keeping details under wraps, he noted that Brokeree has “something special” planned for 2026, reinforcing the company’s commitment to proactive innovation in a rapidly changing industry.
A Human Perspective
The podcast concluded with a personal reflection from Ivanov about his life in Cyprus. He described the island as an ideal place for balancing work and family life. “Nothing can replace waking up and viewing the sea, or being able to go hiking in the mountains on the weekend,” he said, emphasizing the natural beauty and lifestyle benefits.
At the identical time, Ivanov acknowledged that larger cities might offer more cultural diversity, but he believes Cyprus strikes the right balance. For him, the island is not just a base for professional activities but also a meaningful environment for personal well-being.
His comments served as a reminder that behind every integration, API, and strategy are individuals navigating both professional challenges and personal choices. It brought the conversation back to a human level, underscoring that the financial services industry is shaped not only by technology but also by the people driving it forward.
