Bybit Web3 Rebrands as Bybit Alpha — A One-Click Smart Gateway to On-Chain Alpha

Bybit Unveils Bybit Alpha: Simplifying the CeDeFi Experience

, the world’s second-largest cryptocurrency platform by trading volume, has announced the strategic rebrand of its Web3 platform to Bybit Alpha. The transformation marks a new era in Bybit’s evolution toward bridging centralized and decentralized finance (CeDeFi) with an accessible, all-in-one platform for on-chain opportunities.

Bybit Alpha is designed to deliver alpha-grade returns by merging DeFi innovation with Bybit’s hallmark security and usability. The rebrand underscores Bybit’s mission to democratize on-chain trading by eliminating complexity and expanding direct access to emerging digital assets and ecosystems, including Solana and other high-growth networks.

“More investors want access to on-chain opportunities but are often held back by technical barriers,” said Emily Bao, Head of Spot at Bybit. “Bybit Alpha combines curated alpha projects with institutional-grade security and the simplicity users expect. It’s sophisticated DeFi made accessible.”

Investor Takeaway

Alpha Features: Streamlined Access to On-Chain Innovation

introduces several new features aimed at simplifying and accelerating user participation in on-chain markets:

• Alpha Radar: A powerful discovery engine that tracks trending community tokens and innovative digital assets, with identical-day listing on Bybit Alpha.
• Rigorous Token Selection: A strict vetting process ensures that only high-quality, alpha-generating tokens reach users.
• Unified Trading and Asset Management: Users can trade and manage both centralized and decentralized assets seamlessly within one Bybit account.
• Native Integration: Accessible directly via the Bybit app and web with homescreen widgets, smart search, and simplified order flow.

Through Bybit’s Unified Trading Account (UTA), users can move freely between centralized and on-chain products — without the need for separate wallets, gas tokens, or manual transfers. The integration allows Bybit Alpha traders to enter the Solana ecosystem instantly, unlocking quicker execution and greater capital efficiency.

Performance Milestones and Rapid Growth

Since the Web3 platform’s relaunch in August 2025, Bybit has achieved significant momentum that set the stage for the Alpha rebrand:

• TUNA — the first coordinated listing between Bybit Spot and Bybit Alpha — drove a 650% surge in traffic and 56% market share on launch day.
• WLFI — the first Web3 token listing ahead of its spot debut — granted traders a 30-minute advantage, amplifying token performance and ahead access potential.

These results highlight Bybit’s unique model for accelerating token discovery and liquidity integration within a unified CeDeFi framework, giving traders the ability to capitalize on market opportunities quicker than ever before.

Investor Takeaway

Expanding the Alpha Era: From On-Chain Access to Yield Generation

Looking ahead, Bybit Alpha will introduce a Concentrated Liquidity Market Maker (CLMM) feature integrated within the UTA by the end of 2025. This advancement will allow users to stake assets and earn liquidity yields directly from their Bybit accounts — without connecting external wallets or compromising security.

To mark the rebrand, Bybit will also launch a limited-time , inviting users to join and earn exclusive airdrop bonuses alongside friends and trading partners. The initiative reflects Bybit’s continued focus on community-driven participation and ecosystem growth.

Bybit Alpha’s long-term vision aligns with its broader mission under the $2 billion Trust Project — to establish a unified, transparent, and compliant ecosystem bridging retail and institutional DeFi users.

Redefining the Future of CeDeFi

Bybit Alpha’s evolution symbolizes a critical step in the convergence of centralized and decentralized trading. By combining curated access, secure infrastructure, and simplified usability, is redefining what it means to participate in Web3.

As the Alpha brand takes flight, Bybit continues to lead the charge in creating a seamless gateway to on-chain opportunities — assisting traders capture alpha across ecosystems, without friction or technical complexity.

To learn more about Bybit Alpha and its latest features, visit the official .