Robinhood Lists Binance’s BNB Token as Coinbase Eyes Listing Too
U.S. platforms Open Up to Binance-Linked Assets
Robinhood has added support for Binance’s BNB token, extending access to the world’s fourth-largest cryptocurrency to its roughly 27 million funded accounts. The listing comes as U.S. trading platforms show a more open stance toward assets tied to Binance, following years of regulatory caution.
The move follows Coinbase’s inclusion of BNB on its listing roadmap last week, a signal that the token is moving into the mainstream of U.S. crypto trading. Both decisions mark a reversal from the cautious approach most American platforms adopted later than Binance and its founder Changpeng Zhao faced U.S. enforcement actions in 2023.
BNB rose from about $500 in February to an all-time high above $1,350 earlier this month, driven by heavy on-chain activity and speculative flows into BNB-based memecoins. Traders dubbed the rally “BNB SZN” as record volumes on PancakeSwap attracted more than 100,000 on-chain participants at its peak. The token now trades near $1,070, with a market capitalization just under $150 billion, according to The Block.
Investor Takeaway
Robinhood’s Broader Crypto Expansion
Robinhood processed $8.6 billion in crypto volume in August, underscoring its growing reliance on digital assets for trading revenue. The company has built out its crypto business since introducing BTC and ether in 2018, now offering more than 40 tokens across its main app and international platform.
Chief Executive Vlad Tenev said earlier this month that the firm views tokenization as its next major growth engine. “Tokenization is like a freight train — it can’t be stopped,” he said, referring to the wave of real-world assets being digitized on public blockchains.
In parallel, Robinhood is expanding into prediction markets and tokenized investment products, building on its retail user base while courting institutional interest in compliant digital-asset infrastructure. The company’s international crypto platform, launched in 2023, has added liquidity for top DeFi assets and now lists multiple stablecoins, Layer-1 tokens and governance coins.
Market Context and Industry Implications
BNB’s return to prominence reflects a broader thaw between Binance and U.S. market participants. The platform has spent much of the past year addressing compliance concerns, restructuring its governance, and separating U.S. operations from its global business. Analysts say U.S. platforms are watching closely as Binance attempts to re-establish credibility following its multibillion-dollar settlement with regulators in 2024.
For Robinhood, the timing aligns with renewed retail engagement later than a sluggish 2022–2023 period. Trading volumes have climbed alongside BTC’s rally and renewed speculative interest across alternative assets. By adding BNB, Robinhood expands its exposure to one of the most liquid tokens outside BTC and ether, while signaling confidence that Binance’s ecosystem remains too large to ignore.
Investor Takeaway
What Comes Next
Analysts expect other U.S. brokers and platforms to follow if regulatory conditions remain stable. With Coinbase and Robinhood now both supporting BNB, more platforms may revisit listings for major platform tokens, including OKB and CRO, that were previously excluded from U.S. markets.
For Binance, the development offers indirect validation from U.S. peers, even as the platform itself remains barred from direct operations in the country. For Robinhood, it strengthens its reputation as one of the few American fintechs actively expanding in crypto during a period when most rivals have retrenched.
BNB’s rally and its adoption by regulated platforms underscore the renewed appetite for liquid, platform-native tokens — and the steady re-entry of U.S. investors into the broader global crypto economy.
