Juspay Partners with Mastercard to Launch Click to Pay in Brazil
One-Click Checkout for 129 Million Users
Juspay has formed a partnership with Mastercard to integrate Click to Pay in Brazil, giving consumers access to one-click online payments backed by biometric security. The service is now available to roughly 129 million Mastercard users in the region, according to the company.
The rollout comes amid rapid growth in Brazil’s digital payments market, supported by a 7% rise in ecommerce during the first half of 2025 and a steady increase in online transactions. Brazil has become one of Latin America’s most dynamic fintech ecosystems, with new infrastructure players competing to simplify checkout and boost card usage.
Click to Pay allows users to link their Mastercard once and complete purchases across merchants without re-entering card details or passwords. The feature uses passkey-based biometric authentication and issuer-verified credentials, offering quicker checkout while maintaining bank-grade security.
Investor Takeaway
Juspay’s Expansion Strategy
The collaboration is part of Juspay’s broader plan to strengthen its presence in Latin America. By providing merchants with a plug-and-play integration for Click to Pay, Juspay is positioning itself as a key technology enabler for global card networks entering the region. Merchants can incorporate the feature directly into checkout flows, allowing payments through tokenised credentials with higher security and improved conversion rates.
Juspay said the agreement aligns with its goal to reduce cart abandonment and improve the user experience for consumers who increasingly rely on digital wallets and mobile banking apps. Representatives added that the company is among the first technology providers in Brazil authorised to deploy Click to Pay with Passkeys for Mastercard transactions.
The initiative also responds to local demand for simplified payments. Many Brazilian merchants face high friction at checkout, with drop-off rates of up to 60% during online payment flows, according to ecommerce data providers. One-click card payments are viewn as a way to bring online conversion rates closer to in-store transactions.
Mastercard’s Push in Latin America
For Mastercard, the integration with Juspay expands its digital footprint in Latin America’s largest economy. The company has been investing heavily in Brazil’s open-banking infrastructure and fintech partnerships to defend its market share against local payment networks such as Pix and Elo.
Click to Pay is part of Mastercard’s global strategy to streamline ecommerce transactions and standardise digital card experiences across regions. The system, already live in North America, Europe, and parts of Asia, offers a consistent user interface for cardholders while giving merchants a unified framework that supports compliance and fraud management.
Brazil’s payments landscape has become increasingly competitive since the central bank launched the instant-payment system Pix in 2020. The system now accounts for more than half of all electronic payments in the country, forcing global card networks to offer quicker, lower-friction alternatives to remain relevant in online retail and app-based commerce.
Investor Takeaway
Brazil’s Digital Payment Outlook
Brazil’s online payments sector continues to expand at double-digit annual rates. According to data shared by fintech analysts earlier this year, consumers and businesses are moving rapidly toward mobile and instant payment answers, away from cash and legacy bank transfers. As adoption deepens, the next phase of growth will hinge on improved infrastructure in rural areas, stronger fraud prevention, and wider digital literacy.
