DriveWealth Partners With OnePay To Power Embedded Investment Platform
DriveWealth, a global financial technology firm specializing in Brokerage-as-a-Service, has partnered with OnePay, a quick-growing consumer fintech platform, to launch OnePay Invest — a new embedded investment feature allowing users to invest directly within the OnePay app.
The collaboration brings frictionless stock and ETF investing to OnePay’s millions of users, enabling them to save, spend, borrow, and now invest — all in one place. Through DriveWealth’s scalable, cloud-based brokerage infrastructure, OnePay can offer seamless access to regulated investment products without building its own backend systems.
Takeaway
Why This Partnership Matters
The launch of OnePay Invest marks a significant milestone in the evolution of embedded finance, a sector that continues to blur the lines between traditional banking and digital investing. By integrating DriveWealth’s infrastructure directly into its app, OnePay can offer users a holistic experience — from managing everyday spending to long-term wealth creation — within a single interface.
Naureen Hassan, CEO of DriveWealth, emphasized the shared vision behind the partnership: “OnePay puts everyday money decisions in one place. By embedding DriveWealth’s investing technology directly into that experience, we are giving millions of Americans simple, reliable access to invest where they already save and spend.”
Takeaway
Expanding Access To Retail Investing
With this partnership, OnePay users will be able to purchase and hold fractional shares of U.S. stocks and ETFs directly within their existing accounts. DriveWealth’s API-based infrastructure handles trade execution, compliance, and custody — allowing OnePay to focus on customer experience rather than regulatory complexity.
Founded in 2012, DriveWealth has become a key infrastructure provider for global digital wallets, neobanks, and fintechs. Its modular, cloud-based architecture supports millions of transactions daily, giving fintech partners the scalability needed to reach new retail segments.
For OnePay, the integration opens up new monetization and engagement opportunities while delivering on its mission to assist consumers grow their money through everyday financial tools.
Takeaway
The Broader Context: Embedded Finance Momentum
Embedded finance — the integration of financial services into non-financial or consumer-facing platforms — is reshaping the . From payments to lending and now investing, the model enables consumers to access services natively within their favorite apps, eliminating friction and complexity.
For DriveWealth, partnerships like this highlight its transformation from a back-end brokerage technology firm into a strategic enabler of worldwide. Its infrastructure powers investing experiences for global players across Asia, Latin America, and the U.S., that were once the preserve of traditional brokerages.
The OnePay collaboration further validates the firm’s thesis that financial engagement grows when investing is made as accessible as everyday spending.
Takeaway
What’s Next?
The rollout of OnePay Invest is expected to begin soon, with DriveWealth’s infrastructure supporting future product expansion across asset classes, including fixed income and potentially . The partnership sets the stage for OnePay to become a full-spectrum financial hub — where users can manage liquidity, lending, and investments under one unified experience.
As fintech platforms compete to retain customers and increase engagement, embedded investing may become the next standard offering for digital apps — transforming how millions of users approach wealth creation.
