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Cboe Appoints Ex-Tastytrade JJ Kinahan to Lead Retail Market Expansion

JJ Kinahan

Cboe Global Markets, Inc. (Cboe: CBOE), one of the world’s leading derivatives and securities platform networks, announced that JJ Kinahan will join the company as Senior Vice President, Head of Retail Expansion and Alternative Investment Products. In this newly created role, Kinahan will lead Cboe’s retail innovation strategy, overviewing the development and market introduction of next-generation retail products, including event-based trading, prediction markets, crypto derivatives, and tokenized instruments.The appointment underscores Cboe’s commitment to expanding its presence in the retail investment ecosystem as the platform leverages its derivatives expertise to develop accessible, transparent, and innovative investment tools.

Takeaway

With JJ Kinahan leading retail expansion, Cboe signals its intent to bring institutional-grade innovation — from event contracts to crypto-linked instruments — directly to retail investors.

Driving Growth in a Transforming Market

“As our industry undergoes rapid transformation, we view significant opportunity to harness our unique capabilities and accelerate and diverseiate,” said Rob Hocking, Global Head of Derivatives at Cboe. “JJ Kinahan brings an exceptional track record of innovation, deep understanding of retail investors, and a strong education and market integrity that will assist drive our next phase of retail product development.”

Craig Donohue, Chief Executive Officer of Cboe, added: “Over the , Cboe’s momentum has continued to build as we strengthened our leadership team with strategic hires across strategy and corporate development, global derivatives, clearing, and Data Vantage. The addition of JJ Kinahan, a highly regarded industry space, will further position Cboe to capitalize on emerging opportunities in the retail-oriented digital, crypto, and event markets space.”

Takeaway

Cboe’s retail-focused expansion aligns with broader market trends as platforms viewk to bridge institutional innovation with growing retail demand for alternative investments.

A Legacy of Innovation in Retail Trading

Kinahan expressed enthusiasm for his new role, noting Cboe’s long-standing reputation for product innovation. “Cboe has long been recognized as a global leader in derivatives, known for pioneering many first-of-their-kind products that have transformed financial markets and opened new for investors,” said JJ Kinahan. “I’m excited to build on that legacy and work with the Cboe team to deliver the next generation of innovative answers that meet the evolving needs of today’s retail traders.”

Kinahan’s leadership will focus on enhancing Cboe’s retail market presence and developing new alternative investment products that meet growing investor demand for transparent, tech-forward trading opportunities.

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