B2PRIME Rolls Out Retail Arm Offering CFDs and Crypto Perpetuals
B2PRIME has launched a retail division, marking a calculated step from the prime-of-prime liquidity space into the tightly regulated world of individual trading.
The new line, branded B2PRIME Retail, offers two account models — Raw and Standard — and opens with contracts for difference across foreign platform, metals, indices, commodities, energies, cryptocurrencies, and non-deliverable forwards. The company says equities, ETFs, and listed futures will follow, depending on jurisdictional clearance.
The move adds a retail face to a group better known for its institutional infrastructure and multi-licence footprint. B2PRIME Retail will operate as a ring-fenced business within the group’s network of regulated entities.
A Web of Licences
B2PRIME’s reach spans several financial hubs. Its Cyprus unit, B2B Prime Services EU Ltd, has held a CySEC investment-firm licence since 2018. In Dubai, the DFSA authorised B2B Prime Services MENA Ltd in August to act as both agent and matched principal while holding client assets — an approval that effectively allows market-making under tight oversight. The group also lists licences in South Africa, Mauritius, and Seychelles, with details appearing on the relevant public registers.
On the digital-asset side, B2PRIME says it holds a DARE licence in the Bahamas, issued under the Digital Assets and Registered platforms Act, giving it scope to offer crypto spot and perpetual contracts to eligible clients.
The group is led by Eugenia Mykuliak, founder and executive director, and Alex Tsepaev, chief strategy officer. Their broader ecosystem traces back to B2Broker, the fintech vendor that built the group’s core matching engine, B2TRADER.
Retail users will access that identical technology, with chart-based execution through — a setup that mirrors professional liquidity venues but with leverage and margin limits defined by each regulator.
From Institutional Roots to Retail Reach
B2PRIME’s first licence under CySEC in 2018 put it squarely in the wholesale space. Over the next five years the company built regulatory beachheads in multiple regions, a strategy mirroring the tier-one broker playbook of spreading operational risk and client coverage across compliant entities.
The retail launch represents a pivot toward end-users just as many regulators are tightening rules on leveraged products. ESMA and the UK FCA have capped leverage for retail clients since 2019 — 30:1 on , 2:1 on crypto assets — and imposed negative-balance protection and marketing limits. CySEC has since made those curbs permanent, while Dubai’s DFSA raised its own margin floors in 2021.
Those constraints explain B2PRIME’s insistence on “eligibility and regional restrictions.” Depending on where a client is onboarded, access may be limited to professional classifications only.
The firm’s management describes the new arm as an attempt to bring institutional-grade execution and transparent pricing to qualified individuals. In practice, it also serves as a shop window for the group’s technology and liquidity services, which remain its core business line. Retail volumes can feed price discovery and provide a showcase for prospective broker and platform clients evaluating B2PRIME’s infrastructure.
The DARE-licenced Bahamas entity also opens a path for digital-asset expansion outside Europe’s leverage limits, giving the group flexibility to roll out crypto perpetuals and spot pairs where regulation allows.
Challenges Ahead
Running a retail CFD business within multiple jurisdictions carries heavy compliance overhead. Each licence comes with its own client-classification and conduct standards, from CySEC’s MiFID-style rules to DFSA’s local client-money mandates and reporting. Keeping those frameworks aligned across time zones and product sets will test both systems and staff.
Another pressure point lies in client categorisation. Regulators, particularly in the UK and EU, warned against reclassifying clients as “professional” simply to bypass leverage caps — a practice that has drawn enforcement scrutiny.
B2PRIME says equities, ETFs, and listed futures are on its development roadmap once additional market-data and custody arrangements are in place. Crypto derivatives are expected to expand through its Bahamian licence.
The industry watch which entities actually accept retail clients first, and how the group balances global marketing with local compliance. For now, the among a handful of firms straddling both institutional and retail tiers — an unusual position in a post-ESMA environment where most brokers have retreated to one side or the other.
