Nutmeg Rebrands to J.P. Morgan Personal Investing, Expands Digital Wealth Offering in the UK
J.P. Morgan has officially launched J.P. Morgan Personal Investing in the U.K., replacing the Nutmeg brand and signaling a major evolution in its retail wealth management strategy. From today, Nutmeg’s existing investment, pension, and ISA products are now available under the J.P. Morgan Personal Investing name, alongside an expanded suite of new services tailored for digital-first investors.
The rebrand brings together J.P. Morgan’s 150-year legacy in with Nutmeg’s innovative digital platform. Clients now benefit from a fusion of institutional-grade expertise and user-friendly technology, designed to make long-term investing more accessible and data-driven. The refreshed offering emphasizes personalization, goal-based planning, and integration with J.P. Morgan’s U.K. banking ecosystem.
Customers will continue accessing their investments through the J.P. Morgan Personal Investing app and website, while Chase U.K. banking clients can view their portfolios alongside everyday banking, savings, and credit card spending. The move formally retires the Nutmeg brand but retains its underlying technology and investment infrastructure within the J.P. Morgan framework.
Takeaway
New Tools, Relationship Managers, and DIY Investing Coming
The launch introduces several new features designed to and financial confidence. Chief among them is the upcoming Wealth Planner tool, set to roll out in the coming weeks. This digital guidance feature allows clients to view their total wealth, assess financial goals, and model the potential impact of diverse strategies before making decisions—enabling smarter, data-driven financial planning.
From November 2025, clients with investments exceeding ÂŁ250,000 will also gain access to dedicated relationship managers. These professionals will offer one-to-one support, complementing the existing free financial guidance and paid restricted advice service already available to all J.P. Morgan Personal Investing customers. The goal is to merge digital convenience with the personalization of traditional wealth management.
Looking ahead, the firm plans to launch a full DIY investment platform in 2026. This will allow investors to purchase and trade their own investments directly, complementing J.P. Morgan’s managed portfolios and Smart Alpha strategies powered by J.P. Morgan Asset Management. The addition will position the firm to serve a broader spectrum of investors—from self-directed traders to clients viewking managed answers.
Takeaway
Integrating Wealth, Banking, and Digital Planning
The rebrand consolidates J.P. Morgan’s under a single umbrella, offering clients a unified experience across banking and investing. The integration with Chase U.K. means users can seamlessly manage current accounts, savings, credit cards, and investment portfolios from one digital interface—a move that aligns with J.P. Morgan’s broader global vision for holistic financial management.
This transformation also signals the as a long-term growth driver in the U.K. market. The combination of Nutmeg’s proprietary technology and J.P. Morgan’s global investment research gives clients access to institutional-quality tools traditionally reserved for private banking clients. Features like the Wealth Planner are designed to translate complex financial modeling into actionable, everyday insights.
As J.P. Morgan Personal Investing enters this new phase, the brand is positioning itself as a comprehensive destination for wealth accumulation, financial education, and strategic planning. The initiative not only expands access to premium services but also sets a new benchmark for how engage retail investors through technology.
Takeaway
