eToro Launches Club Subscription to Democratize Access to Premium Investing Tools
eToro has unveiled its new Club Subscription, a monthly and annual plan that grants all users access to its coveted Platinum tier benefits for the first time. Priced at just £4.99 per month or £49.99 per year — and featuring a 7-day free trial — the subscription makes tools and services once reserved for investors with balances above $25,000 accessible to everyone. Initially rolling out across the UK and EU, the offering will expand to more regions in the near future.
The initiative represents a major step in eToro’s long-standing mission to “make investing more accessible, rewarding, and empowering for everyone,” according to Yoni Assia, Co-Founder and CEO of eToro. By removing balance-based eligibility and replacing it with a simple subscription, the company aims to level the playing field for investors at all experience levels.
Assia added, “The new eToro Club Subscription opens the door to premium tools and services, perks, and monetary rewards for all investors regardless of their balance.” The launch underscores eToro’s broader push to democratize while deepening client engagement through personalized support and advanced data insights.
Takeaway
Platinum Benefits for Everyday Investors
The new subscription provides users with a suite of premium features designed to enhance every stage of their investing journey. Among the highlights is the eToro Visa Debit Card, which offers 4% back in stocks on everyday spending, as well as travel benefits. Subscribers also gain unlimited access to Tori, eToro’s AI-powered analyst, for insights on platform features, portfolio trends, and market updates in real time.
Other perks include dedicated account management for quicker, personalized service, and up to 75% crypto share on eligible digital assets — one of the most generous staking incentives currently available on major platforms. Members will also enjoy discounts on currency conversion fees and reduced rates on tax preparation services through eToro’s partner providers.
Additionally, subscribers can access exclusive Smart Portfolios curated by top-performing eToro investors, and a 10-week trading course valued at over $3,000. The course is part of eToro’s broader education initiative aimed at assisting literacy through structured learning and mentorship.
Takeaway
Expanding Financial Inclusion Through Technology
At its core, the eToro Club Subscription reflects the platform’s vision of “investing without barriers.” By offering flexible monthly and annual plans, eToro is dismantling traditional entry thresholds that often exclude smaller investors from professional-grade insights and support. The initiative complements the company’s larger ecosystem of social investing, smart portfolios, and community-driven research tools.
Subscribers will also receive premium analyst content, including , webinars, and detailed reports from eToro’s global research team. Advanced tools such as Trading Signals, Delta Pro, and Fiscal.ai PRO further strengthen users’ analytical capabilities, creating a bridge between data-driven decision-making and financial empowerment.
With this launch, eToro continues to blur the line between fintech innovation and financial education. By prioritizing accessibility over account size, the company reinforces its role as a pioneer in digital investing — one that empowers millions of users to participate confidently in global markets, regardless of experience or portfolio value.
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