Moomoo Opens Investor Experience Stores in Singapore
Moomoo Financial Singapore Pte. Ltd. has unveiled its first-ever Moomoo Stores at 313@Somerset and Jem, marking a significant milestone in the fintech’s omnichannel strategy. The launch blends Moomoo’s award-winning digital investing platform with physical spaces designed to assist Singapore’s 1.5 million users learn, connect, and grow together.
The concept introduces a new approach to investor engagement by merging online convenience with face-to-face community interaction. The boutique at 313@Somerset, located along Orchard Road’s bustling retail corridor, caters to young professionals and seasoned investors viewking hands-on guidance. The Jem outlet, strategically placed in Jurong East, extends access to families and retail investors in Singapore’s western region — reinforcing Moomoo’s commitment to financial inclusivity and education.
“Our vision has always been about reimagining how Singaporeans experience investing,” said Echo Zhao, Country Head of Moomoo Singapore. “With the launch of our concept stores, we are taking that vision beyond the app and into the heart of everyday life. These spaces are not just extensions of our business; they are symbols of our belief that , human, and inspiring.”
Takeaway
Transforming Investor Engagement Through Community and Education
Moomoo’s retail concept stores are envisioned as community-driven learning hubs, offering workshops, live tutorials, and personalized sessions led by market experts. More than transactional points, the boutiques are meant to cultivate peer learning, collaboration, and a sense of belonging among Moomoo users — extending the platform’s interactive ecosystem from screens to real-world spaces.
“At Moomoo, we believe that investing is stronger when it’s shared,” said Erika Chiang, for Southeast Asia. “Our new stores are designed to give our community a physical home where investors can meet, learn, and grow together. By creating spaces that blend education, dialogue, and belonging, we’re strengthening the bonds that turn individual investors into a collective force.”
Through this model, Moomoo aims to empower investors at every stage of their journey — from first-time traders to high-net-worth individuals — by integrating educational initiatives, market insights, and interactive technology in a dynamic physical environment.
Takeaway
Building an Integrated Ecosystem for the Next Era of Investing
Since its 2021 debut, Moomoo Singapore has rapidly grown into one of the country’s most trusted trading platforms, connecting users with global markets, real-time data, and . The stores builds on that success by enhancing access to experts, fostering investor networks, and promoting financial literacy across demographics.
Backed by the broader (MAS), Moomoo Singapore continues to expand its ecosystem to include wealth management, payments, and private wealth answers. The new stores represent the latest evolution in that journey — blending technology, compliance, and community under one cohesive brand experience.
By combining its digital strengths with a human touch, Moomoo positions itself as a key player shaping the future of retail investing in Asia. The initiative signals the fintech’s growing ambition to turn investing into an inclusive and empowering experience for all Singaporeans.
Takeaway
