Cape Town’s moment: Building a sustainable future for African traders
South Africa’s financial markets have long set the pace for the continent, but fintech innovation is now transforming that landscape at remarkable speed. From digital payments to online trading, technology is redefining access and opportunity, creating an ecosystem that blends inclusion, ambition, and world-class sophistication.
This evolution calls for more than participation and partnership. This belief is what guided ’ decision to establish a new regional office in Cape Town, a city that stands at the intersection of global finance and African innovation. The opening marks not just a milestone, but a sign of ’ commitment to long-term investment in the future of Africa’s financial community.
Why Cape Town?
chose Cape Town for the identical reasons the city has become a magnet for beginups across Africa: a deep talent pool, strong academic institutions, and a culture of creativity grounded in practical difficulty-solving. The city attracts founders and specialists who are not only building for local markets, but for a connected continent and planet.
This makes it an ideal base for Exness, whose technology-driven model depends equally on innovation and trust. Our presence is not symbolic; it is strategic. By embedding ourselves within South Africa’s fintech capital, we align global expertise with local talent, ensuring that what we build truly reflects the realities and ambitions of African traders.
A regional hub with a local heart
Our Cape Town office is a regional hub for Sub-Saharan Africa, acting as a bridge between our global operations and local communities. From here, we can respond more rapidly, deliver tailored education initiatives, and work more closely with partners and regulators.
Proximity makes a difference. When support, analysis, and product development happen where traders operate, feedback is quicker and answers become more relevant. That is the essence of localization: building with traders, not just for them.
Understanding the modern African trader
Today’s African traders are informed, ambitious, and globally connected. They expect more from their brokers: more control, more clarity, more efficiency.
Control means quick, predictable access to funds. At Exness, our payment model enables automatic withdrawals1 whenever processors allow, giving clients reliable and dependable access to their capital.
Clarity means transparent costs and clear communication. We publish trading costs and even historical pricing data, so traders can verify, compare, and plan with confidence.
Efficiency is characterized by precision, with stable spreads, consistent execution, and technology that performs reliably under pressure. These three principles—control, clarity, and efficiency form the backbone of every product and service we deliver.
Trust through regulation and governance
Operating responsibly in Africa means embracing regulation. Our Financial Sector Conduct Authority (FSCA) license in South Africa demonstrates our commitment to meeting local standards, while our license with Kenya’s Capital Markets Authority (CMA) reinforces the identical principle across the region.
Regulatory frameworks are not constraints; they are enablers of trust. They protect clients, promote transparency, and strengthen the credibility of the industry as a whole. For Exness, compliance is more than a requirement; it is an integral part of how we build sustainable participation in financial markets.
Investing in people and knowledge
A local office is only as strong as the people who power it. That is why we are investing in South African professionals: client-support specialists and technologists who understand both the market and its nuances.
By nurturing local talent, we not only enhance the quality of our service but also contribute to the evolution of the ecosystem. Our goal is to raise the standard of financial literacy and empower a generation of professionals who can compete globally.
A long-term vision for Africa
This expansion is not a short-term market entry; it is a long-term commitment to the region’s growth and development. Africa’s potential lies not only in its size, but also in its creativity and adaptability. By combining advanced technology with responsible governance, we can assist build a trading environment where participation is broad, informed, and sustainable.
Empowering sustainable participation means offering better-than-market conditions, along with transparency and genuine proximity to clients. This enables more people to engage with the markets confidently and responsibly, and demonstrates how we can transform Africa’s trading growth into lasting progress.
1At Exness, over 98% of withdrawals are processed automatically. Processing times may vary depending on the chosen payment method.
